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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise des stratégies d'optimisation des OTA, votre hôtel surpaye en moyenne 20 à 30% de commissions excessives, érodant jusqu'à 25% des marges bénéficiaires annuelles.
60% des établissements hôteliers sous-performent sur ces plateformes, avec un RevPAR en chute de 15 à 35% face à une concurrence féroce et automatisée.
Cette dépendance incontrôlée expose l'entreprise à une perte de parts de marché irréversible et les responsables à des sanctions internes graves.
Chaque mois sans ajustement, les pertes s'accumulent à des milliers d'euros par établissement, compromettant la survie business.
The Optimisation des OTA : Stratégies de Distribution Hôtelière Rentables training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Optimisation des OTA : Stratégies de Distribution Hôtelière Rentables training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Optimisation des OTA : Stratégies de Distribution Hôtelière Rentables training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Historique et typologies des OTA, impacts sur les circuits de distribution, dernières évolutions (Booking, Expedia, Airbnb, etc.), enjeux économiques liés aux commissions, étude des attentes clients et influence dans le parcours utilisateur. Ateliers pratiques : Cartographie des canaux et auto-étude de distribution individuelle.
Gestion de l’inventaire (allotement, dernières chambres disponibles), optimisation du contenu (photos, descriptions, USP), construction et gestion dynamique des tarifs, revenue management spécifique OTA, règles de parité tarifaire et promotions. Ateliers pratiques : Audit de fiche établissement, scénarios de tarification variables.
Stratégies pour monter dans les classements (SEO OTA, guest reviews), gestion des avis, analyse des KPIs (ADR, RevPAR, taux de commission, taux de conversion), analyse du ROI OTA vs autres canaux, techniques de négociation avec les partenaires OTA. Ateliers pratiques : Diagnostic de performance, plan d’actions personnalisé et modèles de négociation.
Target audience
Responsables hôteliers, directeurs commerciaux, équipes revenue management, propriétaires d’établissements touristiques souhaitant optimiser leur distribution via les OTA
Prerequisites
Connaissances de base du secteur hôtelier et de la gestion de l’offre en ligne
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