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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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No-Code / Low-Code training in Leeds in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in Cardiff in May 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Master competitive analysis skills essential for product teams with this step-by-step guide, including tools, frameworks, and 2026 trends like AI-driven insights.
Don't let this gap widen
Sans maîtrise avancée du marketing automation, vos campagnes de prospection et fidélisation restent manuelles, inefficaces et chronophages.
Les entreprises perdent en moyenne 40 % de leurs leads qualifiés et gaspillent 150 000 € par an en budgets d’acquisition gonflés par des erreurs répétées.
70 % des échecs marketing sont liés à un manque d’outils avancés, exposant votre équipe à un retard compétitif fatal et menaçant la croissance de l’entreprise.
Chaque mois sans expertise, votre carrière stagne face à des concurrents qui doublent leur ROI en automatisant tout.
The Devenir Expert en Marketing Automation : Techniques et Outils Avancés training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Devenir Expert en Marketing Automation : Techniques et Outils Avancés training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Devenir Expert en Marketing Automation : Techniques et Outils Avancés training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Tour d’horizon du marketing automation : définitions, enjeux, solutions leaders (HubSpot, ActiveCampaign, Salesforce Pardot, Mailchimp). Cartographie des flux automatisables. Cas d’usages concrets (acquisition, onboarding, relances, fidélisation).
Identification des points de contact, segmentation avancée et personnalisation. Création de workflows dynamiques (lead nurturing, scoring comportemental), rédaction de messages personnalisés. Paramétrage d’automatismes sur différents canaux (email, SMS, réseaux sociaux).
Définition des KPIs pertinents et reporting avancé. Test A/B et itérations. Optimisation continue : scoring, triggers, contenus. Mise en conformité RGPD et gouvernance des données. Construction de dashboards de pilotage automatisés.
Target audience
Responsables marketing, chargés de communication, chefs de projet digital, entrepreneurs désirant automatiser leur prospection et fidélisation
Prerequisites
Maîtrise des fondamentaux du marketing digital et utilisation régulière d’un outil de CRM ou d’emailing
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