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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
No-Code / Low-Code training in Leeds in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Master influence and persuasion skills for 2026 with proven strategies, emerging tech, and practical exercises tailored for professional growth in a dynamic world.
Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise des stratégies Amazon, 70 % des listings e-commerce restent invisibles hors top 10 des recherches, condamnant vos produits à l'oubli.
Cela génère une perte moyenne de 12 000 € par mois en ventes manquées pour une boutique standard, érodant vos marges de 35 %.
Une erreur d'optimisation – PPC mal calibré ou FBA sous-utilisé – provoque souvent une suspension de compte, coûtant jusqu'à 40 000 € en revenus annuels et menaçant la viabilité de votre entreprise.
Chaque trimestre sans compétences avancées amplifie les risques face à une concurrence féroce, hypothéquant votre croissance et votre carrière.
The Maîtriser Amazon pour la Vente en Ligne : Stratégies, Outils et Optimisations training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser Amazon pour la Vente en Ligne : Stratégies, Outils et Optimisations training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser Amazon pour la Vente en Ligne : Stratégies, Outils et Optimisations training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Découverte des différents modèles de vente (FBA, FBM, Vendor Central), création et validation d'un compte professionnel, étude des catégories de produits et choix des marchés, paramétrage initial.
Sélection de produits gagnants, création de fiches produits convaincantes (titres, bullet points, descriptions), SEO Amazon (ASIN, mots-clés, backend keywords), gestion des visuels et vidéos. Bonnes pratiques d’optimisation pour maximiser la visibilité.
Utilisation de FBA (logistique Amazon) et FBM (expédition par le vendeur), gestion des stocks, service client et retours. Introduction à Amazon Advertising : campagnes sponsorisées, gestion de budget. Analyse des performances avec Amazon Analytics, tracking des ventes et amélioration continue.
Target audience
Commerçants, entrepreneurs, responsables e-commerce, consultants marketing souhaitant vendre sur Amazon ou optimiser leur activité existante
Prerequisites
Avoir des bases en e-commerce ou gestion d'une boutique en ligne
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