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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise du logo design créatif et performant, 75 % des consommateurs rejettent une marque dès le premier regard sur un visuel médiocre.
Les entreprises perdent en moyenne 5 000 € par an en refontes urgentes et ratent 30 % de conversions potentielles dues à une identité visuelle faible.
40 % des échecs marketing chez les startups et PME sont liés à des logos inefficaces, compromettant réputation, carrière et croissance.
Chaque mois sans compétences solides en logo design, votre entreprise saigne des opportunités irrécupérables.
The Logo Design : Créer des Logos Créatifs et Performants pour les Marques training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Logo Design : Créer des Logos Créatifs et Performants pour les Marques training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Logo Design : Créer des Logos Créatifs et Performants pour les Marques training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Histoire du logo, typologies de logos, analyse de logos célèbres, psychologie des formes et couleurs, tendances du moment, introduction au design thinking appliqué au logo.
Étude des besoins client, définition d’un cahier des charges efficace, moodboards et veille créative, techniques de brainstorming, esquisses initiales (papier & digital), présentation et validation des pistes créatives.
Techniques avancées sur Illustrator, création vectorielle, typographie custom, gestion des déclinaisons (noir/blanc, couleurs, monochrome), création et export des différents formats, pack de livraison, rédaction rapide de charte graphique simplifiée, bonnes pratiques de la relation client post-livraison.
Target audience
Graphistes, chargés de communication, créateurs d’entreprise, responsables marketing et toute personne souhaitant maîtriser la création de logos professionnels
Prerequisites
Connaissance de base des outils graphiques (Photoshop, Illustrator ou équivalents)
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