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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de l’influence marketing, 70 % des campagnes des PME et agences génèrent un ROI négatif, avec un gaspillage budgétaire moyen de 25 000 € par opération ratée.
Ces échecs provoquent des bad buzz dans 45 % des cas, érodant la réputation et faisant perdre jusqu’à 20 % de parts de marché face à des concurrents agiles.
Chaque trimestre sans bonnes pratiques expose dirigeants et responsables marketing à des retards de croissance de 15 % et des risques carrière critiques.
Attendre, c’est offrir à la concurrence un avantage décisif sur le digital.
The Maîtriser l’Influence Marketing : Stratégies et Bonnes Pratiques pour les Professionnels training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser l’Influence Marketing : Stratégies et Bonnes Pratiques pour les Professionnels training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser l’Influence Marketing : Stratégies et Bonnes Pratiques pour les Professionnels training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définition et évolution de l’influence marketing. Typologie des influenceurs : nano, micro, macro et célébrités. Les différents réseaux sociaux et formats adaptés à l’influence. Revue d’études de cas sectorielles. Cartographie des influenceurs selon sa marque et son secteur. Introduction aux outils de veille et d’analyse d’audience.
Définir des objectifs clairs (notoriété, engagement, conversion…). Comment contacter, qualifier et négocier avec des influenceurs. Bonnes pratiques pour la création de briefs et le suivi de campagne. Les leviers de motivation des influenceurs : rémunération, gift, affiliation, co-création. Gestion des collaborations long terme vs. one-shot. Prévention des risques réputationnels et gestion de crise.
Choisir les bons KPIs (reach, engagement, CPA, ROI…). Outils de mesure et plateformes de suivi de campagne. Étude d’exemples concrets et reporting. Point sur la législation : mentions obligatoires, transparence, respect du RGPD. Mise en place d’une charte d’influence responsable. Optimiser et itérer ses campagnes à partir des résultats.
Target audience
Responsables marketing, communicants, dirigeants de PME, agences et indépendants souhaitant développer des actions d’influence marketing efficaces
Prerequisites
Connaissance des fondamentaux du marketing digital
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