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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de Google Analytics, vos données web sont biaisées et vos campagnes marketing inefficaces, menant à des décisions aveugles.
Une entreprise perd en moyenne 30% de son ROI, soit 5 000 € par mois sur un budget de 20 000 €, à cause d'erreurs de tracking courantes.
70% des échecs de performance site sont liés à un suivi défaillant, exposant votre business à la concurrence et risquant votre poste de responsable.
Chaque semaine sans compétences solides amplifie ces pertes cumulatives et irréversibles.
The Maîtriser Google Analytics : Analyse et Suivi de la Performance Web training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser Google Analytics : Analyse et Suivi de la Performance Web training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser Google Analytics : Analyse et Suivi de la Performance Web training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation de la web analyse et de Google Analytics, explication du modèle de mesure, création du compte, choix des paramètres de propriété et de vue, installation du code de suivi sur différents CMS, notions de propriété et vue, vérification et tests de fonctionnement, premiers rapports importants à connaître.
Exploration des rapports standards : audience, acquisition, comportement, conversions. Utilisation des dimensions et métriques. Mise en place de segments avancés, création de filtres, création et suivi d’objectifs (macro & micro-conversions), paramétrage d’événements personnalisés. Introduction au suivi du e-commerce, configuration du tunnel de conversion, analyse approfondie des sources et campagnes de trafic (UTM).
Création de rapports personnalisés adaptés à ses besoins, introduction et prise en main de Google Data Studio pour la visualisation des données. Introduction à Google Tag Manager : principes, installation et configuration de balises, déclencheurs et variables. Cas pratiques : analyse d’une campagne marketing, optimisation de la conversion d’un site e-commerce, suivi d’objectifs spécifiques et mise en place d’un tableau de bord personnalisé. Évaluation de la performance et recommandations stratégiques.
Target audience
Responsables marketing, chargés de communication, webmasters, analystes et toute personne souhaitant améliorer le suivi de la performance d'un site web.
Prerequisites
Connaissance basique du web et d’un site internet professionnel.
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