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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Cybersecurity training in Sheffield in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover essential strategies, trends, and training programs for organizations to excel in data governance by March 2026. Stay compliant and leverage data effectively.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise de Google Analytics, 80% des professionnels du marketing digital interprètent mal leurs données, gaspillant jusqu'à 40% de leur budget publicitaire en campagnes inefficaces – soit 10 000 € perdus par mois en moyenne.
Les entreprises sans optimisation data-driven voient leur taux de conversion chuter de 25%, équivalant à des centaines de milliers d'euros de revenus annuels évaporés.
Pour les webmasters et responsables, cela signifie des rapports erronés qui compromettent la crédibilité et freinent les promotions internes.
Chaque mois sans compétences solides en analyse web, vos concurrents captent vos parts de marché.
The Maîtrisez Google Analytics : Analyse et Optimisation de la Performance Web training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtrisez Google Analytics : Analyse et Optimisation de la Performance Web training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtrisez Google Analytics : Analyse et Optimisation de la Performance Web training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation de Google Analytics et de ses versions, création de compte et de propriété, intégration du code de suivi via tag ou Google Tag Manager, paramétrage des vues, filtres et exclusions, gestion des accès et des droits utilisateurs, premiers pas dans l’interface.
Lecture et analyse des rapports d’audience, acquisition, comportement et conversion. Comprendre les dimensions et métriques, personnaliser les rapports et extraire de la donnée utile pour son activité.
Configuration d’objectifs et d’événements, paramétrage du suivi e-commerce, création et utilisation des segments, analyses de tunnel de conversion, bonnes pratiques d’exploitation, introduction à Google Data Studio. Respect du RGPD et gestion de la confidentialité.
Target audience
Professionnels du marketing digital, webmasters, responsables de communication, entrepreneurs, toute personne souhaitant analyser la performance de son site web.
Prerequisites
Avoir un site web à disposition (test ou production) et des notions de base en navigation web.
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