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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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No-Code / Low-Code training in Leeds in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover how design thinking training programs in March 2026 will equip innovation teams with cutting-edge skills for problem-solving, collaboration, and breakthrough creativity in a rapidly evolving business landscape.
Artificial Intelligence training in Cardiff in May 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise de Google Ads, vos campagnes publicitaires gaspillent jusqu'à 40% du budget alloué, soit une perte moyenne de 5 000 € par mois pour une PME typique.
75% des annonceurs sous-optimaux voient leur ROI chuter de 50% en un an, manquant des milliers de leads qualifiés au profit de la concurrence.
Ces erreurs cumulées menacent la croissance de l'entreprise, exposent les responsables marketing à des échecs professionnels et risquent de couler des agences indépendantes.
Chaque jour sans optimisation avancée amplifie les pertes : réagissez avant que votre visibilité ne s'effondre irrémédiablement.
The Google Ads : Maîtriser et Optimiser Vos Campagnes Publicitaires Performantes training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Google Ads : Maîtriser et Optimiser Vos Campagnes Publicitaires Performantes training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Google Ads : Maîtriser et Optimiser Vos Campagnes Publicitaires Performantes training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation de Google Ads, terminologie, structure d’un compte (campagnes, groupes d’annonces, mots-clés, annonces), définition des objectifs marketing, stratégies de réseau (Search, Display, Shopping, Vidéo), création de votre premier compte et organisation optimale.
Choix des objectifs de campagne, ciblage géographique et démographique, rédaction d’annonces performantes (titres, descriptions, extensions), sélection des mots-clés pertinents, introduction à la notion de Quality Score, gestion des budgets, tracking des conversions.
Analyse des résultats avec Google Analytics et Google Ads, optimisation des campagnes (ajustements d’enchères, gestion des exclusions de mots-clés, test A/B d’annonces), automatisation et scripts de gestion, introduction au remarketing et à l’utilisation des audiences, bonnes pratiques pour améliorer le ROI.
Target audience
Responsables marketing, entrepreneurs, agences, indépendants souhaitant améliorer leurs compétences sur Google Ads
Prerequisites
Connaissances de base en marketing digital et navigation web
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