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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Explore the evolving role of artificial intelligence in crafting tailored educational journeys, with projections for groundbreaking advancements by April 2026.
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Don't let this gap widen
Sans un plan de communication efficace, 68 % des entreprises dilapident jusqu'à 30 % de leur budget marketing en campagnes inefficaces, perdant en moyenne 250 000 € annuels en opportunités manquées.
Une communication interne mal structurée provoque une chute de productivité de 22 %, avec des erreurs cumulées coûtant 120 000 € par an aux équipes.
Les responsables exposés à ces failles risquent des crises de réputation dévastatrices, menaçant la survie de l'organisation et leur ascension professionnelle.
Chaque trimestre sans maîtrise aggrave l'écart concurrentiel, transformant des vulnérabilités en catastrophes irréversibles.
The Maîtriser la Création d'un Plan de Communication Efficace pour les Entreprises training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser la Création d'un Plan de Communication Efficace pour les Entreprises training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser la Création d'un Plan de Communication Efficace pour les Entreprises training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction aux enjeux d’un plan de communication. Identification du contexte, analyse SWOT, diagnostic interne/externe. Définition de la problématique et des parties prenantes. Étude de cas : audit de communication d’une entreprise réelle.
Détermination des objectifs SMART en communication. Segmentation et choix des cibles prioritaires : internes, externes, médias, clients, partenaires. Techniques de rédaction de messages percutants et cohérents. Exercice pratique : élaboration de la matrice cibles/messages.
Sélection des canaux de communication adaptés (print, digital, événements, réseaux sociaux, relations presse). Élaboration d’un calendrier d’actions intégrant des contraintes budgétaires. Construction de tableaux de bord et indicateurs de performance (KPI). Plan de gestion de crise et ajustement continue. Mise en situation : présentation et argumentation du plan devant un jury.
Target audience
Responsables communication, chargés de marketing, entrepreneurs, cadres dirigeants souhaitant structurer la communication interne et externe de leur organisation
Prerequisites
Connaissances de base en communication ou marketing
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