Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Formation Marketing Automation - Scaler vos campagnes pros training are: Expérience en marketing digital, maîtrise d'un outil CRM comme HubSpot ou Mailchimp. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Formation Marketing Automation - Scaler vos campagnes pros training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

Formation Marketing Automation - Scaler vos camp... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

Configure your training

Response within 24hNo commitment100% free

8 spots remaining for the next session

FormatParticipantsDateDetails

Which format do you prefer?

Methods, approaches, and teaching resources

The Formation Marketing Automation - Scaler vos campagnes pros training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Formation Marketing Automation - Scaler vos campagnes pros training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Formation Marketing Automation - Scaler vos campagnes pros training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Maîtriser les workflows avancés de marketing automation pour des campagnes professionnelles

Développer des stratégies de segmentation et scoring leads certifiantes

Concevoir des automatisations multicanales optimisées pour l'entreprise

Implémenter des intégrations API avec CRM et outils analytics

Analyser les performances et ROI pour scaler les compétences automation

Optimiser les parcours client personnalisés en formation certifiante

Training program

Module 1Stratégies : concevoir des workflows avancés en marketing automation (HubSpot, Marketo, segmentation leads)

Plongez dans la modélisation de workflows complexes adaptés à vos enjeux business, prise en main approfondie d'outils pros comme HubSpot et Marketo pour créer des séquences multicanales personnalisées, exercices pratiques sur segmentation dynamique de bases de données clients, développement de scores leads intelligents basés sur comportements réels, cas concrets d'entreprise avec livrable d'un parcours automation prêt à déployer, retours formateur pour affiner vos compétences professionnelles immédiatement applicables.

Module 2Optimisation : analyser et scaler les performances marketing automation (A/B testing, ROI, intégrations)

Mesurez l'impact réel de vos automatisations via dashboards avancés et KPIs critiques, configuration d'A/B tests multivariés sur emails et landing pages pour booster les conversions, intégration fluide avec Google Analytics et CRM pour un tracking unifié, optimisation des parcours client avec machine learning basique, simulation de scénarios ROI sur projets réels d'entreprise, production d'un rapport d'analyse complet avec recommandations actionnables, valorisant vos nouvelles compétences en marketing automation pour des résultats tangibles dès le retour en poste.