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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Professional Training training in New York in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover essential strategies, trends, and training programs for organizations to excel in data governance by March 2026. Stay compliant and leverage data effectively.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover a comprehensive roadmap to develop, market, and launch a revenue-generating academic program targeting an April 2026 debut. Learn essential strategies for educators and institutions aiming for financial success.
Don't let this gap widen
Sans maîtrise de Google Analytics 4, vos données web restent opaques, masquant les fuites de trafic et les opportunités perdues.
Les entreprises gaspillent en moyenne 25 000 € par an en budgets marketing mal orientés, dues à des analyses erronées – 68 % des marketeurs sous-estiment ainsi leurs taux de conversion réels.
Une mauvaise configuration de GA4 provoque 40 % des baisses de performance site, menaçant la croissance business et exposant les responsables à des échecs professionnels graves.
Chaque mois sans expertise, votre compétitivité s'effrite face aux concurrents data-driven.
The Maîtriser Google Analytics 4 : Formation complète et pratique pour analyser la performance de votre site web training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser Google Analytics 4 : Formation complète et pratique pour analyser la performance de votre site web training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser Google Analytics 4 : Formation complète et pratique pour analyser la performance de votre site web training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation des évolutions par rapport à Universal Analytics, découverte de l’interface GA4. Guide pas à pas pour créer une propriété GA4, installer le code de suivi via Tag Manager ou gtag.js. Vérification de la collecte des données en temps réel. Gestion du consentement et RGPD.
Comprendre la nouvelle logique centrée sur l’événement. Création et gestion des événements standards et personnalisés. Suivi des conversions (objectifs, achats, leads, etc.). Mise en place et qualification des audiences pour le remarketing et l’analyse comportementale.
Exploration approfondie des rapports par défaut et personnalisés. Utilisation des fonctionnalités d’Exploration (Analyse, Segmentation, Funnels…). Interprétation des métriques-clés : utilisateurs, engagement, monétisation, fidélisation. Création de tableaux de bord et partage des rapports avec les parties prenantes. Bonnes pratiques d’analyse pour l’optimisation de la conversion et des parcours utilisateurs.
Target audience
Webmarketeurs, chefs de projet digital, responsables communication, analystes web et toute personne souhaitant maîtriser GA4.
Prerequisites
Connaissances de base en marketing digital et notions d’analytics recommandées.
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