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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de Google Analytics 4, vos analyses web sont biaisées, générant des insights erronés qui sabotent vos campagnes marketing.
Les entreprises perdent en moyenne 25% de leur ROI, soit 15 000 € par an pour un budget digital de 60 000 €, à cause d'erreurs d'interprétation des données GA4.
68% des échecs de projets digitaux sont liés à une méconnaissance de GA4, menaçant directement la croissance de l'entreprise et votre poste de responsable.
Chaque mois sans compétences solides équivaut à des opportunités perdues face à une concurrence qui optimise déjà ses performances en temps réel.
The Maîtriser Google Analytics 4 (GA4) : Analyse et Suivi de Performance Web training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser Google Analytics 4 (GA4) : Analyse et Suivi de Performance Web training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser Google Analytics 4 (GA4) : Analyse et Suivi de Performance Web training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation de l’écosystème Google Analytics, différences entre GA4 et Universal Analytics, navigation dans l’interface, configuration initiale, structure des comptes, propriétés et flux de données, compréhension des événements, paramètres et audiences.
Mise en place du taggage via Google Tag Manager, configuration des événements personnalisés, suivi des conversions, gestion des paramètres utilisateur et du consentement RGPD, importation de données, connexion à d’autres outils Google (Ads, Search Console). Études de cas pratiques.
Production et personnalisation des rapports (Tableaux et Explorations), analyse des entonnoirs de conversion, analyse multi-appareils, création d'audiences avancées, interprétation des rapports pour la prise de décision stratégique, introduction à BigQuery et à l’analyse prédictive, méthodologies d’A/B testing avec GA4. Mise en situation sur des cas réels.
Target audience
Responsables marketing, chefs de projet digital, web analystes, entrepreneurs souhaitant comprendre et optimiser l’analyse de leurs données web
Prerequisites
Notions de base en marketing digital et utilisation d’internet, expérience avec Universal Analytics appréciée
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