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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Artificial Intelligence training in Cardiff in May 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover the best warehouse management and logistics training options scheduled for March 2026, focusing on emerging trends like AI automation, sustainability, and supply chain resilience to boost your career.
Discover essential strategies, trends, and best practices for effective GDPR compliance training tailored for organizations preparing for March 2026 enforcement and updates.
Cybersecurity training in Sheffield in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans expertise GA4, les entreprises perdent 40% de précision dans l'analyse des user journeys, gaspillant jusqu'à 25% des budgets marketing sur des campagnes mal ciblées selon Gartner 2024.
Les équipes bloquées sur UA obsolète multiplient par 3 le temps de reporting, exposant à 15 000€ de pertes mensuelles en opportunités manquées.
82% des data analysts juniors sont écartés des promotions sans GA4 maîtrisé, tandis que vos concurrents exploitent déjà les prédictions ML pour +30% de ROI.
Chaque trimestre sans formation creuse un fossé compétitif irrattrapable sur le web analytics moderne.
The Formation GA4 - Analyser données avancées pour ROI maximal training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation GA4 - Analyser données avancées pour ROI maximal training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation GA4 - Analyser données avancées pour ROI maximal training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Plongez dans la mise en place experte de GA4 via Google Tag Manager, configurez le dataLayer pour capturer des événements complexes comme les scrolls avancés, micro-conversions et interactions e-commerce, testez en temps réel avec DebugView et Preview Mode, appliquez le consent mode pour RGPD-compliant, réalisez des exercices sur un site e-commerce fictif avec audits live, produisez un plan de tagging complet et déployez des tags custom pour une mesure précise dès la première session.
Exploitez les explorations avancées GA4 pour segmenter audiences par funnel et cohortes personnalisées, interrogez BigQuery via SQL pour extraire insights massifs sur user journeys, intégrez Looker Studio pour dashboards interactifs en temps réel, appliquez les modèles machine learning GA4 sur prédictions churn et lifetime value, analysez cas concrets d'optimisation ROI comme A/B testing avancé, générez rapports automatisés avec scripts Apps Script, et validez compétences via projet fil rouge sur données réelles d'entreprise.
Target audience
Data analysts, responsables marketing digital, webmasters experts en quête de montée en compétences GA4 certifiante
Prerequisites
Maîtrise de Google Analytics UA, Google Tag Manager, JavaScript avancé et bases BigQuery
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