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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Professional Training training in New York in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in Glasgow in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
No-Code / Low-Code training in Leeds in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise du Click & Collect, 40 % des commandes clients échouent à cause d’erreurs logistiques ou de retards, générant des avis négatifs massifs sur Google.
Cela coûte en moyenne 2 000 € de CA perdu par mois à un commerce de proximité, sans compter les stocks invendus qui s’accumulent.
Votre entreprise risque alors une érosion de 25 % de parts de marché face à la concurrence optimisée, menaçant sa viabilité et votre poste de responsable.
Chaque mois sans optimisation amplifie ces pertes, transformant un levier de croissance en gouffre financier.
The Maîtriser le Click & Collect : de la mise en place à l’optimisation training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser le Click & Collect : de la mise en place à l’optimisation training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser le Click & Collect : de la mise en place à l’optimisation training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définition et historique du Click & Collect ; enjeux pour le commerce de proximité ; panorama des solutions du marché (plateformes, systèmes propriétaires, modules e-commerce) ; analyse des forces et faiblesses selon profils d’entreprise ; checklist réglementaire (RGPD, sécurité des paiements, conditions de retrait)
Étapes de déploiement technique du Click & Collect ; intégration sur un site existant ou création d’une boutique dédiée ; interface client et gestion des commandes ; organisation interne : préparation, stockage, gestion des stocks en temps réel, communication client (e-mail, SMS, etc.) ; bonnes pratiques logistiques pour fluidifier la remise des commandes et garantir la satisfaction.
Indicateurs clés de performance (KPI) du Click & Collect, mise en place de tableaux de suivi ; analyse des données clients (comportements, taux d’abandon, taux de transformation) ; actions correctives pour optimiser le service ; communication digitale et campagnes d’e-mailing pour promouvoir le Click & Collect ; stratégies de fidélisation (offres personnalisées, suivi après-vente, expérience client).
Target audience
Commerçants, responsables de magasin, responsables digitaux, porteurs de projet dans le commerce de proximité
Prerequisites
Connaissance de base des outils digitaux
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