Loading...
Please wait a moment
Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
Loading available slots...
Master competitive analysis skills essential for product teams with this step-by-step guide, including tools, frameworks, and 2026 trends like AI-driven insights.
Discover comprehensive Tailwind CSS training essentials for web developers. Learn utility-first styling, best practices, and future trends shaping web design in April 2026.
Cybersecurity training in Sheffield in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Explore the evolving role of artificial intelligence in crafting tailored educational journeys, with projections for groundbreaking advancements by April 2026.
Don't let this gap widen
Sans maîtrise experte de l'A/B Testing UX, vos interfaces perdent en moyenne 27% de conversions potentielles, selon des études Forrester.
Les équipes non formées gaspillent 35% de budget marketing sur des hypothèses non validées, entraînant des pertes chiffrées à 50k€ annuels par projet digital.
En 2024, 72% des Product Managers échouent à scaler leur croissance faute de compétences statistiques avancées, risquant décrochage concurrentiel et stagnation carrière.
Chaque trimestre sans optimisation continue creuse l'écart avec les leaders qui boostent ROI de 40%.
Ne laissez pas vos KPI s'effondrer : formez-vous dès maintenant.
The Formation A/B Testing UX - Maximiser conversions et engagement training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation A/B Testing UX - Maximiser conversions et engagement training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation A/B Testing UX - Maximiser conversions et engagement training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Diagnostic approfondi des parcours utilisateur via Google Analytics, Hotjar et session recordings pour identifier leviers de croissance, formulation d'hypothèses solides basées sur heatmaps et funnel analysis, segmentation fine des audiences pour tests personnalisés, prototypage rapide de variantes avec Figma et Adobe XD, exercices pratiques sur cas e-commerce réel, élaboration d'un plan de test complet avec KPI mesurables et seuils statistiques, gain immédiat en compétences actionnables pour votre entreprise.
Interprétation rigoureuse des données de tests avec calculs de significativité via Optimizely et VWO, détection de faux positifs et gestion des biais expérimentaux, optimisation itérative des winners sur métriques business critiques comme CLV et bounce rate, ateliers pratiques d'analyse multivariée sur datasets réels d'entreprise, production de rapports exécutifs avec recommandations data-backed, simulation de scaling pour campagnes massives, consolidation des acquis via projet fil rouge livrable, prêt à impacter directement vos résultats professionnels.
Target audience
UX Designers, Product Managers, Growth Hackers souhaitant une montée en compétences professionnelle en optimisation UX
Prerequisites
Expérience avancée en UX/UI, maîtrise des outils analytics (Google Analytics, Hotjar), bases en statistiques (p-value, intervalles de confiance)
Loading...
Please wait a moment





























