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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise des techniques de copywriting efficaces, 75% des campagnes marketing convertissent moins de 2% de prospects, gaspillant des budgets entiers.
Une entreprise moyenne perd ainsi 35 000 € par an en ventes manquées et en refontes coûteuses, tandis qu’un indépendant voit son CA chuter de 25% mensuellement.
Ces lacunes exposent votre carrière à l’obsolescence face à des concurrents plus persuasifs, et menacent la survie de votre business dans un marché saturé.
Chaque jour sans progression amplifie ces risques, transformant des opportunités en pertes irréversibles.
The Copywriting : Techniques de Rédaction Efficace pour Booster vos Conversions training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Copywriting : Techniques de Rédaction Efficace pour Booster vos Conversions training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Copywriting : Techniques de Rédaction Efficace pour Booster vos Conversions training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Origines et enjeux du copywriting. Rôle du copywriter. Les différences entre rédaction web, storytelling et copywriting. Les 6 principes de persuasion de Cialdini. Décryptage de textes à succès. Exercices d’identification des émotions à activer selon la cible.
Méthodes AIDA, PAS et FAB : capter l’attention, susciter le désir, inciter à l’action. Créer une proposition de valeur forte. Concevoir des titres accrocheurs. Construction de plans pour emails, landing pages, publicités et réseaux sociaux. Exercices pratiques sur la formulation d’appels à l’action efficaces.
Analyse de sa propre cible : persona et promesse. Atelier d’écriture guidée : emails de vente, landing pages, posts social media, fiches produit. Méthodes d’évaluation et d’A/B testing pour mesurer l’impact de ses textes. Techniques d’optimisation continue : copywriting SEO, split tests, ajustement du ton et formatage.
Target audience
Rédacteurs, communicants, marketeurs, indépendants et entrepreneurs souhaitant améliorer l'impact de leurs textes publicitaires et marketing
Prerequisites
Aisance rédactionnelle, connaissance des fondamentaux du marketing digital souhaitée
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