Loading...
Please wait a moment
Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
Loading available slots...
Professional Training training in New York in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Cybersecurity training in Sheffield in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover comprehensive Tailwind CSS training essentials for web developers. Learn utility-first styling, best practices, and future trends shaping web design in April 2026.
Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans une maîtrise solide de la planification éditoriale, 65 % des équipes communication gaspillent plus de 20 heures par semaine en improvisation chaotique, freinant toute stratégie cohérente.
Cela génère des pertes estimées à 4 000 € mensuels en contenus sous-performants et opportunités manquées, avec un taux d'engagement divisé par deux.
Pour l'entreprise, c'est l'érosion rapide de la visibilité en ligne et un risque majeur de déclassement SEO, menaçant les objectifs business annuels.
Chaque mois sans optimisation du Content Calendar amplifie ces failles, compromettant votre carrière et la compétitivité globale.
The Maîtriser la planification éditoriale : Créez et optimisez votre Content Calendar training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser la planification éditoriale : Créez et optimisez votre Content Calendar training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser la planification éditoriale : Créez et optimisez votre Content Calendar training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation du concept de content calendar, enjeux et bénéfices, intégration à la stratégie marketing, analyse des différents formats et canaux (réseaux sociaux, blog, newsletter, etc.). Benchmarks et étude de cas pratiques.
Méthodologie de construction d’un calendrier éditorial, identification des sujets et structuration, choix des outils adaptés (Google Calendar, Trello, Asana, Notion…), gestion collaborative, workflow d’approbation et process de validation.
Astuces pour gagner en efficacité : prévisions, récurrence, automatisations, gestion des imprévus. Pilotage des performances, adaptation des contenus aux résultats, outils de reporting, KPI et tableaux de bord personnalisés. Atelier pratique : création de votre content calendar personnalisé.
Target audience
Responsables communication, community managers, rédacteurs web, chargés de marketing digital
Prerequisites
Connaissance de base en marketing digital ou gestion de contenus en ligne
Loading...
Please wait a moment





























