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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Discover step-by-step methods to master bookkeeping and accounting fundamentals in April 2026. Explore online courses, tools, practice tips, and future trends like AI integration for aspiring professionals.
Cybersecurity training in Sheffield in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Master influence and persuasion skills for 2026 with proven strategies, emerging tech, and practical exercises tailored for professional growth in a dynamic world.
Artificial Intelligence training in Mesa in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans un content calendar maîtrisé, 70 % des stratégies digitales perdent en cohérence, entraînant une chute d'engagement de 45 % selon des études HubSpot.
Chaque mois sans planification structurée, une équipe marketing gaspille 25 heures par personne en improvisations chaotiques, soit 6 000 € de productivité perdue en moyenne pour une PME.
Résultat : 55 % des campagnes échouent, érodant la visibilité de l'entreprise et compromettant votre avancement professionnel face à des concurrents mieux organisés.
Chaque retard amplifie les pertes : agissez avant que l'inefficacité ne devienne irréversible.
The Maîtriser la Création d’un Content Calendar pour une Stratégie Digitale Efficace training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser la Création d’un Content Calendar pour une Stratégie Digitale Efficace training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser la Création d’un Content Calendar pour une Stratégie Digitale Efficace training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Découverte du rôle du content calendar dans le marketing digital. Étude des objectifs : acquisition, notoriété, fidélisation, SEO. Analyse des personas et identification des plateformes pertinentes. Inventaire de contenus existants. Exemples de stratégies réussies.
Introduction aux outils (Google Sheets, Trello, Notion, outils spécialisés). Structuration du calendrier selon les piliers de contenus. Organisation des campagnes saisonnières, marronniers et événements propres à la marque. Planification des ressources, rôles et deadlines. Création d’un calendrier éditorial sur-mesure via atelier pratique.
Gestion du workflow de publication. Automatisation des tâches (programmation, notifications). Coordination avec les équipes rédaction, graphisme et médias sociaux. Suivi des performances (KPI, engagement, trafic). Outils de reporting et management agile du calendrier (ajustements, rétroplanning, communication interne). Atelier final : simulation d’un mois de contenus en conditions réelles.
Target audience
Responsables communication, marketing digital, créateurs de contenu, community managers et entrepreneurs souhaitant organiser leur production de contenus
Prerequisites
Avoir une première expérience en gestion de réseaux sociaux ou de blog d’entreprise
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