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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise du branding, une identité visuelle incohérente repousse 75% des prospects en moins de 3 secondes, sabordant vos premières impressions cruciales.
Les entreprises sans stratégie de marque perdent en moyenne 35% de leur chiffre d'affaires potentiel annuellement, avec des campagnes marketing inefficaces coûtant jusqu'à 20 000 € par erreur.
Cela expose votre carrière ou votre société à l'effacement face à la concurrence, multipliant les risques de faillite – 59% des échecs entrepreneuriaux y sont liés.
Chaque trimestre sans expertise en branding creuse un déficit irrattrapable en notoriété et en fidélité client.
The Maîtriser le Branding : Construire une Identité Visuelle et Stratégique Percutante training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser le Branding : Construire une Identité Visuelle et Stratégique Percutante training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser le Branding : Construire une Identité Visuelle et Stratégique Percutante training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définition du branding ; Histoire et évolution des marques ; Composantes fondamentales d’une identité de marque (nom, logo, typographies, couleurs) ; Études de cas de marques emblématiques ; Travail sur la vision, la mission et les valeurs de marque.
Méthodes de positionnement de la marque et analyse concurrentielle ; Élaboration du positionnement et de la personnalité de marque ; Introduction au storytelling de marque : techniques narratives et impact émotionnel ; Création de la charte graphique : ateliers sur le choix des couleurs, typographies, logos, iconographie.
Développer une présence cohérente sur tous les supports de communication (site web, réseaux sociaux, print, packaging) ; Adapter la communication aux différents publics ; Outils et méthodes pour piloter la cohérence et l’évolution de l’identité ; Mesurer l’efficacité de son branding (KPI, enquêtes clients, analyses qualitatives) ; Atelier pratique : audit d’identité de marque existante et refonte projet.
Target audience
Entrepreneurs, responsables marketing, communicants, graphistes, porteurs de projets souhaitant bâtir une marque forte
Prerequisites
Connaissances de base en communication ou marketing digital recommandées
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