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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de l'email marketing, 70 % de vos campagnes atterrissent en spam, générant un taux d'ouverture inférieur à 15 %.
Cela coûte en moyenne 12 000 € par an à une PME en leads perdus et opportunités manquées, avec un ROI négatif de -200 % sur les investissements publicitaires.
Votre entreprise perd 25 % de parts de marché face à des concurrents qui automatisent et convertissent 42 € pour 1 € investi, menaçant la croissance et votre crédibilité professionnelle.
Chaque mois sans stratégies performantes creuse un fossé irréversible en relation client digitale.
The Boostez Votre Business avec l’Email Marketing : Stratégies, Automatisation et Performance training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Boostez Votre Business avec l’Email Marketing : Stratégies, Automatisation et Performance training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Boostez Votre Business avec l’Email Marketing : Stratégies, Automatisation et Performance training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Panorama de l’Email Marketing en 2024, usages et tendances. Découverte des différents types d’emails. Présentation des outils du marché (Benchmarks : Mailchimp, Sendinblue, Hubspot…). Constitution et gestion des bases de données (collecte, opt-in, RGPD). Élaboration de personae et segmentation ciblée.
Les règles d’or pour des objets d’emails impactants. Copywriting : structure et storytelling efficaces. Optimiser le design (responsive, templates, images, CTA). Automatisation : scénarios clés (welcome, abandon panier, fidélisation). Introduction à l’A/B testing et personnalisation avancée.
Analyse des résultats : interprétation et exploitation des KPIs. Améliorer la délivrabilité et éviter les spams. Mise en conformité RGPD, gestion des désabonnements. Bonnes pratiques et cas pratiques : créer une campagne de A à Z, audit d’exemples réels, plans d’amélioration. Plan d’action personnalisé et ressources pour aller plus loin.
Target audience
Professionnels du marketing, entrepreneurs, responsables communication, toute personne en charge de la relation client digitale
Prerequisites
Bases en marketing digital recommandées
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